RUSHER.CO.LTD
http://brusher.tradekorea.com
│ Rusher Co., Ltd. │ When we were young, we used to love to challenge and have an adventure with friends.So, we go on a trip every year. We are not a company with a great philosophy. We are just a fashion brand that tries to make decent shoes with our experimental ideas.Brusher thinks shoes are basically tools that help us move about safely and comfortably.Brusher shoes are developed following our contemplations about what a shoe needs.We traveled the whole country looking for the best shoemaker, and were able to meetthe master in shoemaking who served former presidents and develop our very own shoes with his help. │ Product Competitiveness │ 1. Shoes Created with the Master of Shoemaking Who Served Former Presidents• Developed with Korea’s best shoemaker • Development of comfortable and luxurious shoes through ergonomic engineering2. Slip Resistant Function with Tire Pattern Application • Car tire pattern is applied to shoe soles• Increased grip force, durability, and slip resistivity3. Purchased by President Geun-Hye Park and Vice Chairman Jae-Yong Lee of Samsung President Park visited the company’s office; Vice Chairman Lee purchased the company’s shoes │ Business Motivation │ 1. Meeting the Master of Shoemaking Who Served Former Presidents• Launched the brand in order to develop nice shoes with the master of shoemaking • The master of shoemaking who has served former presidents and possesses ergonomic shoe construction technology2. Tire Patterns of a Car Applied to Soles • A sole’s fundamental functions is to protect a foot from external dangers • The idea was inspired from a car tire and has been applied to shoe soles
